Mr. Kushal Mehta, Managing Director of Walplast Products Pvt. Ltd., Leads Innovation and Sustainability in Building Materials Industry

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Kaushal Mehta, Managing Director, Walplast

Kaushal Mehta, Managing Director, Walplast

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1. Can you provide a brief overview of Walplast Products Pvt Ltd, including its founding year and its position within the DryChem group?

Walplast Products Pvt Ltd, established in 2004 as part of the DryChem group, an Indian Multinational Corporation, has emerged as a leading and reputable producer of building materials. Recognized as the third-largest manufacturer of wall putty in India, Walplast has played a crucial role in shaping the construction landscape. With a total of 22 plants across India and NABAL certified state-of-the-art R&D labs equipped with cutting-edge testing equipment meeting international standards, the company has consistently prioritized innovation, quality, and customer satisfaction.

2. How does Walplast establish itself as the “Brand of Choice” in the construction ecosystem, and what strategies does the company employ to maintain its reputation in the market?

Walplast is positioned as the “Brand of Choice” in the construction ecosystem, delivering superior customer experiences and creating stronger, sustainable communities. The company’s global presence is highlighted by exports to more than 14 countries. The extensive HomeSure product range encompasses Wall Putty, Tile Adhesives, Gypsum-based products, Construction Chemicals, Admixtures, AAC blocks, and other building materials, showcasing a growing business portfolio.

3. Sustainability is a growing concern in the construction industry. How does Walplast contribute to creating stronger and sustainable communities, and what eco-friendly practices does the company employ in its operations?

Sustainability is a paramount concern for Walplast, and our commitment goes beyond rhetoric, manifesting in concrete actions across our operations. Responsible manufacturing practices form the cornerstone of our environmental stewardship. Our production facilities are not only state-of-the-art but also designed with green practices in mind, emphasizing waste and energy reduction.

Our dedication to sustainability is prominently reflected in our HomeSure product range, where innovation meets eco-consciousness. The HomeSure MasterTouch Paints boast low Volatile Organic Compounds (VOCs) and are free of heavy metals, ensuring a minimal environmental impact. The HomeSure Waterproof Putty sets an example by utilizing 5% recycled raw materials from renewable natural dolomite stones. It goes a step further by being 10% recyclable at both post-consumer and post-industrial stages, promoting a circular economy. Additionally, our HomeSure Self-Curing Plaster conserves water and incorporates 5% recyclable waste and byproducts like fly ash, aligning with our mission of environmentally responsible production.

Beyond products, our comprehensive Sustainability program encompasses harnessing renewable energy sources, including solar power, to minimize our overall environmental footprint and meet our energy needs sustainably. Thin layer technology, manufacturing sand, fly ash usage, eco sand, slag cement, and utilizing stone byproducts are some of the sustainable business practices we have adopted. These measures collectively underscore our unwavering commitment to environmentally responsible production, ensuring that every facet of our operations contributes to a sustainable and eco-friendly construction industry.

4. In the rapidly evolving building materials industry, what challenges has Walplast encountered, and how does the company stay innovative to address these challenges and stay ahead of the competition?

Walplast consistently encounters challenges and responds with a commitment to adaptability and innovation. One of the key challenges is the ever-evolving nature of customer demands and market trends. To address this, our approach involves not just keeping pace but staying ahead through vigilant monitoring of industry shifts and proactive product development.

Our dedication to innovation is evident through a robust research and development (R&D) strategy. We allocate substantial resources to R&D, leveraging a dedicated team and NABL (National Accreditation Board for Testing and Calibration Laboratories) accredited labs for rigorous quality control. This proactive approach enables us to explore cutting-edge formulations, additives, and technologies that enhance the performance, durability, and eco-friendliness of our wall putty products.

Collaborations with industry experts also play a pivotal role in our innovation journey. By fostering partnerships, we tap into diverse perspectives and stay abreast of emerging technologies and materials. This collaborative spirit has resulted in a continuous stream of innovative solutions, ranging from advanced walling solutions to cutting-edge adhesives, positioning Walplast as an industry leader in terms of both quality and innovation.

Furthermore, we understand that maintaining a competitive edge involves not only meeting but exceeding customer expectations. Our R&D team is dedicated to optimizing the performance of our wall putty products, focusing on attributes such as adhesion, smoothness, quick drying time, and resistance to environmental factors. This commitment ensures that our products not only meet industry standards but also set new benchmarks, fostering a culture of excellence and staying ahead of the competition in the rapidly evolving building materials sector.

5. What is the vision for Walplast Products Pvt Ltd in the coming years? Are there any upcoming projects, innovations, or expansions that the company is excited about?

Looking ahead, the vision for Walplast involves further growth and expansion over the next three years. We plan to consolidate our position in existing markets, explore new territories, and invest in research and development to stay ahead in the market. Recently launching a state-of-the-art manufacturing facility in Gujarat and with more plants in the pipeline, we are dedicated to delivering high-quality solutions that contribute to the growth and sustainability of the construction industry. Our mission extends beyond business growth to making a meaningful contribution to the success of the building materials sector in India and beyond.


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